Future Plans and Evaluation

After this exhibition I feel that this is not the appropriate format to have my work displayed. This is because the medium I generally work in is video, and this does not translate well into still images as usually displayed in galleries. I therefore believe an online showreel of my work will be more beneficial, however I will still need the skills I learnt about publicity and self promotion long after this project is finished.

Although if I was to have another exhibition I would have smaller print sizes available for visitors to purchase at a smaller cost so that they are generally more affordable because i failed to make a profit during this exhibition.

Summary of exhibition outcomes

After my 3 day exhibition I unfortunately only sold one A3 framed print. This meant I made £25, leaving me with a deficit of £55. Possible reasons for this disappointing result could be the lack of time I had to promote the event, which meant I was unable to raise the desired hype and knowledge about the event amongst my target audience. Other reasons could be linked to the fact that I was unable to contact local professionals and artists in the area.

On a positive note, the hits on my Vimeo account increased more than I had expected. As you can see from the screen shot below, In just one week the amount of people viewing went from 12 to 104. After seeing my showreel and viewing my vimeo account an acquaintance has also approached me about the possibility of making a short animation together.

In terms of the experience I have gained from this, I now realise how much effort is involved in the organisation and preparation of events of these kinds. I have also realised the importance of publicising the event appropriately in order to attract your desired audience. I will carry what I have learnt through to help me develop my final degree show.

Production Scheduling

Reciept of exhibition

Survey and Results

For my survey I spent a day in the local high street until I had 100 answers to get an even array of results. the reason i choose to ask my survey locally and not online or at in London/Uni was because i was having the exhibition local i wanted to get opinions of the people who were likely to go.

What is your age group?

a)0 - 15

b)16 – 21

c)22 – 30

d)31 -40

e)40 +

Which art medium is most likely to attract you to an exhibition?

a) Photography

b) Illustration

c) Digital Renders

d) Paintings

Which would interest you more?

a) A local artist

b)

Which format would you rather purchase an image/piece of art?

a) Canvas 46%

b)Framed Print 9%

c)Poster 32%

d)Postcard 13%

Considering your answer above, How much would you be willing to pay for an image/piece of art?

a)£5 - £14 37%

b)£15 - £24 32%

c)£25 - £34 25%

d)£35 - £45 6%

Printing Research

On average for prints I would have ended up paying £10.00 and if I was to print on canvas like I originally wanted to I would be looking at prices that start from £30.00 a print. Which just was unrealistic when I'm running on a student budget. Plus through printing at university rather than at a local store I was able to further reduce the costs as I was able to print for just £1 per image for A3 prints.

 

This is a selection of the websites I looked on for my research, these are the one worth mentioning as some were so expensive I skipped straight over them, I also went down to a some of the local printing places but as they are local their prices are very steep

Canvas Printing

Out of the websites I visited Orbit Prints was probably one of the cheapest for prices. 

http://www.orbitprint.com/photocanvas/?gclid=CO6a_KjDsKkCFYob4QodRT4AKw

Ultraprint

http://www.yourimage2canvas.co.uk/prices.php

 

 Photobox

http://www.photobox.co.uk/shop/wall-decor/canvas-prints

Promotional Materials

Once i found out the date for my exhibition I began creating my Promotional materials. This  included a Poster, Leaflet, Order Form and Business Card from which you can see I am trying to start a brand for myselfso that when you look at this image you think of me.

Business Card

Leaflet

Order Form

Poster

I have posters in a number of local shop windows and used existing contacts which allowed me to display posters in 5 of the 260 sites of the Caravan Club including the head office. I also used social networking sites such as Facebook, Twitter and Myspace were also useful to help me inform friends and relatives about the event.

Researching Exhibition Locations

As this was my first exhibition I knew that I wanted to have it local because i didn't want to overload myself and i also know that I don't have enough pieces of art or money to justify having a exhibition in central London that would involve traveling to and from.

I started by going to place's such as the local library and the local gallery and asking if they would allow me to display my work and if yes how much would it cost. I also went to the local council office to ask about local exhibition spaces but they said that really the only place was the local gallery The Greenstede Gallery. This was good as it was less then a 5min drive from my house but they charged £190.00 for a week which when I was trying to budget to around £100.00 (for everything) this wasn't very helpful.

I want to have my exhibition at Greenstede so i decided i will keep nagging to see if i could get a cheap cancellation at some point, other wise i was looking to see if i could find anywhere else

http://www.chequermead.org.uk/whats-on/gallery/